Calvin Klein
CAMPAIGN: David Binoth & Kadri for Calvin Klein Spring 2016 by Rory Payne
02/17/2016
Continue reading "CAMPAIGN: David Binoth & Kadri for Calvin Klein Spring 2016 by Rory Payne" »
CAMPAIGN: Alexandre Cunha for Calvin Klein Performance Fall 2015
10/10/2015
LOOKBOOK: Brodie Scott for Calvin Klein Fall 2015
08/28/2015
CAMPAIGN: Opening Ceremony x Calvin Klein 2015 by Charlie Engman
08/18/2015
Continue reading "CAMPAIGN: Opening Ceremony x Calvin Klein 2015 by Charlie Engman" »
CAMPAIGN: Calvin Klein Jeans Fall 2015 by Mario Sorrenti
08/14/2015
Continue reading "CAMPAIGN: Calvin Klein Jeans Fall 2015 by Mario Sorrenti" »
CAMPAIGN: Filip Hrivnak & Grace Hartzel for Calvin Klein Collection Fall 2015 by Charles Atlas
08/14/2015
FASHION UPDATE: Racy New Calvin Klein #mycalvins Campaign
07/31/2015
![]() |
Calvin Klein's racy new #mycalvins campaign, shot by Mario Sorrenti |
Sexting. Online hookups. Threesomes. Forget emoji's. Calvin Klein is presenting the edgier side of our digital lives. The intention behind the new #mycalvins campaign? "Conversation through provocation." Shot by Mario Sorrenti, the images mean to make a statement.
"We saw a behavior happening out there—and not just [with] the younger generation. It's really dating via digital. It's authentic and true to how this consumer communicates," she says. "We're highlighting the truth about dating—the meetup, the hookup and the freedom that you have through the digital dating landscape and how instantaneous it is."
"Mother New York hung out with kids living in today's world and heard stories from best hookups to steamiest sexts. Nothing was off limits," says Michael Ian Kaye, Mother New York executive creative director. "The result is a campaign that broaches online dating, open relationships and complex sexuality, bringing to life the truths about modern love."
The #mycalvins campaign is coming soon to cities like New York, Bangkok, São Paulo, as well as the Tinder app.
Read more at Adweek.
CAMPAIGN: Calvin Klein Underwear Fall 2015 by Mikael Jansson
07/30/2015
Continue reading "CAMPAIGN: Calvin Klein Underwear Fall 2015 by Mikael Jansson" »
MILAN FASHION WEEK: Calvin Klein Spring 2016
07/02/2015
Continue reading "MILAN FASHION WEEK: Calvin Klein Spring 2016" »