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CAMPAIGN: Julian Schneyder & Mitchell Slaggert for Calvin Klein Spring 2016 by David Sims

CAMPAIGN Julian Schneyder & Mitchell Slaggert for Calvin Klein Spring 2016 by David Sims. www.imageamplified.com, Image amplified (1)
Mo: Julian Schneyder & Mitchell Slaggert
Ph: David Sims
CAMPAIGN Julian Schneyder & Mitchell Slaggert for Calvin Klein Spring 2016 by David Sims. www.imageamplified.com, Image amplified (2)

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CAMPAIGN: David Binoth & Kadri for Calvin Klein Spring 2016 by Rory Payne

CAMPAIGN David Binoth & Kadri for Calvin Klein Spring 2016 by Rory Payne. Zara Zachrisson, www.imageamplified.com, Image Amplified (9)
Mo: David Binoth & Kadri
St: Zara Zachrisson
CAMPAIGN David Binoth & Kadri for Calvin Klein Spring 2016 by Rory Payne. Zara Zachrisson, www.imageamplified.com, Image Amplified (10)

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CAMPAIGN: Opening Ceremony x Calvin Klein 2015 by Charlie Engman

CAMPAIGN Opening Ceremony x Calvin Klein 2015 by Charlie Engman. Alex Aikiu, www.imageamplified.com, Image Amplified (1)
St: Alex Aikiu
CAMPAIGN Opening Ceremony x Calvin Klein 2015 by Charlie Engman. Alex Aikiu, www.imageamplified.com, Image Amplified (2)

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CAMPAIGN: Calvin Klein Jeans Fall 2015 by Mario Sorrenti

CAMPAIGN Calvin Klein Jeans Fall 2015 by Mario Sorrenti. www.imageamplified.com, Image Amplified (1)
Mo: Grace Hartzel, Ethan James Green, Aya Jones, Julia Van Os, Piero Mendez, Alessio P., Imaan Hammam, Harmony Boucher, Torin Verdone, Laura Julie, Noma Han, Jamie Carpena, Tiana Tolstoi, Reid Rohling, Will Peltz, Kenya Kinski Jones
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CAMPAIGN: Filip Hrivnak & Grace Hartzel for Calvin Klein Collection Fall 2015 by Charles Atlas

CAMPAIGN Filip Hrivnak & Grace Hartzel for Calvin Klein Collection Fall 2015 by Charles Atlas. Camilla Nickerson, www.imageamplified.com, Image Amplified (4)
Mo: Filip Hrivnak & Grace Hartzel
St: Camilla Nickerson
Ph: Charles Atlas
CAMPAIGN Filip Hrivnak & Grace Hartzel for Calvin Klein Collection Fall 2015 by Charles Atlas. Camilla Nickerson, www.imageamplified.com, Image Amplified (5)

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FASHION UPDATE: Racy New Calvin Klein #mycalvins Campaign

Calvin Klein's racy new #mycalvins campaign, shot by Mario Sorrenti. Image Amplified www.imageamplified.com
Calvin Klein's racy new #mycalvins campaign, shot by Mario Sorrenti


Sexting. Online hookups. Threesomes. Forget emoji's. Calvin Klein is presenting the edgier side of our digital lives. The intention behind the new #mycalvins campaign? "Conversation through provocation." Shot by Mario Sorrenti, the images mean to make a statement.

"We saw a behavior happening out there—and not just [with] the younger generation. It's really dating via digital. It's authentic and true to how this consumer communicates," she says. "We're highlighting the truth about dating—the meetup, the hookup and the freedom that you have through the digital dating landscape and how instantaneous it is."

"Mother New York hung out with kids living in today's world and heard stories from best hookups to steamiest sexts. Nothing was off limits," says Michael Ian Kaye, Mother New York executive creative director. "The result is a campaign that broaches online dating, open relationships and complex sexuality, bringing to life the truths about modern love."

The #mycalvins campaign is coming soon to cities like New York, Bangkok, São Paulo, as well as the Tinder app.

Read more at Adweek.


CAMPAIGN: Calvin Klein Underwear Fall 2015 by Mikael Jansson

CAMPAIGN Calvin Klein Underwear Fall 2015 by Mikael Jansson, www.imageamplified.com, Image Amplified (3)
Ph: Mikael Jansson
CAMPAIGN Calvin Klein Underwear Fall 2015 by Mikael Jansson, www.imageamplified.com, Image Amplified (4)

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