CAMPAIGN: Julian Schneyder & Mitchell Slaggert for Calvin Klein Spring 2016 by David Sims

Calvin Klein Spring 2016

Mo: Julian Schneyder & Mitchell Slaggert

Ph: David Sims

CAMPAIGN: David Binoth & Kadri for Calvin Klein Spring 2016 by Rory Payne

Calvin Klein Spring 2016

Mo: David Binoth & Kadri

St: Zara Zachrisson

Ph: Rory Payne

CAMPAIGN: Alexandre Cunha for Calvin Klein Performance Fall 2015

Calvin Klein Performance Fall 2015

Mo: Alexandre Cunha

LOOKBOOK: Brodie Scott for Calvin Klein Fall 2015

Calvin Klein Fall 2015

Mo: Brodie Scott

CAMPAIGN: Opening Ceremony x Calvin Klein 2015 by Charlie Engman

Opening Ceremony x Calvin Klein 2015

St: Alex Aikiu

Ph: Charlie Engman

CAMPAIGN: Calvin Klein Jeans Fall 2015 by Mario Sorrenti

Calvin Klein Jeans Fall 2015

Mo: Grace Hartzel, Ethan James Green, Aya Jones, Julia Van Os, Piero Mendez, Alessio P., Imaan Hammam, Harmony Boucher, Torin Verdone, Laura Julie, Noma Han, Jamie Carpena, Tiana Tolstoi, Reid Rohling, Will Peltz, Kenya Kinski Jones

Ph: Mario Sorrenti

CAMPAIGN: Filip Hrivnak & Grace Hartzel for Calvin Klein Collection Fall 2015 by Charles Atlas

Calvin Klein Collection Fall 2015

Mo: Filip Hrivnak & Grace Hartzel

St: Camilla Nickerson

Ph: Charles Atlas

FASHION UPDATE: Racy New Calvin Klein #mycalvins Campaign

Calvin Klein's racy new #mycalvins campaign, shot by Mario Sorrenti

Sexting. Online hookups. Threesomes. Forget emoji's. Calvin Klein is presenting the edgier side of our digital lives. The intention behind the new #mycalvins campaign? "Conversation through provocation." Shot by Mario Sorrenti, the images mean to make a statement.

"We saw a behavior happening out there—and not just [with] the younger generation. It's really dating via digital. It's authentic and true to how this consumer communicates," she says. "We're highlighting the truth about dating—the meetup, the hookup and the freedom that you have through the digital dating landscape and how instantaneous it is."

"Mother New York hung out with kids living in today's world and heard stories from best hookups to steamiest sexts. Nothing was off limits," says Michael Ian Kaye, Mother New York executive creative director. "The result is a campaign that broaches online dating, open relationships and complex sexuality, bringing to life the truths about modern love."

The #mycalvins campaign is coming soon to cities like New York, Bangkok, São Paulo, as well as the Tinder app.

Read more at Adweek.

CAMPAIGN: Calvin Klein Underwear Fall 2015 by Mikael Jansson

Calvin Klein Underwear Fall 2015

Mo: Joan Smalls, Isabeli Fontana, Edita Vilkeviciute

Ph: Mikael Jansson

MILAN FASHION WEEK: Calvin Klein Spring 2016

Milan Fashion Week Spring 2016

Calvin Klein